The Impact of Google Penguin 4.0 Update
With search engine optimization being the best marketing tool there is, many website owners are trying their best to enhance the rankings of their sites. There are a few of them, however, who use black-hat link schemes to influence the rankings of their sites. Such tactics are prohibited by search engines because sites that use them profit from rankings at the expense of a majority of their alternatives that use white-hat techniques. Search engines have become smarter by introducing various means of identifying and penalizing sites that use the prohibited techniques. You will, as a result, hear of the term ‘updates’ that simply means the announcement or institution of procedures to curb black-hat tactic use. Here is a look at what the latest updates by search engines mean for you.
When you use spammy links to get favorable rankings, your penalty will come immediately, which is different from past cases where the consequences took some time to get noticed. On the other hand, if you have been using white-hat techniques to boost your organic rankings, your site will benefit from a promotion, meaning that its visibility will enhance significantly.
The most current updates will be continuous, so it will be hard to use black-hat techniques in the future. A number of site owners may have to use new domains because it could be time-consuming and costly to correct their old ones due to the bad link reputation that they have.
A while ago, you could benefit from correcting the aspects that got your site prohibited but still suffer penalization for month or years later since search engines took long to make the needed changes to your rankings. In such a situation, you could lose out significantly even after complying with the requirements of search engines, which was unfair. The latest updates are fair because your site will be freed almost immediately after you use the techniques that are allowable.
The latest updates will only affect the pages that are spammed but not effect penalties on the entire website. Spamming in the past affected the whole site regardless of the number of pages with the prohibited features. For someone with a page of two that are spammed, it will be easy to effect the changes needed.
Outdated websites and the use of old optimization tactics will also get you penalized by the recent updates. Sites that will mostly get affected are those operated by industrial manufacturers. Therefore, updating your site and using the most recent SEO tactics will no longer be optional.
The use of great content will help you get higher rankings with the updates. Content in this sense means text, videos, and images. Search engines have always rewarded sites that use quality content in the past, which is a trend they wish to continue even with changes in other areas.