Everything About Google Penguin
Google Penguin is basically a codename for update in Google’s algorithm that was announced first on April 24, 2012. This update is focused to decrease search engine rankings of the websites that have violated Webmaster Guidelines set by Google by making use of now declared black hat SEO techniques, which involved in increasing the website’s ranking artificially by manipulating the links pointing to the page. These tactics are typically described as link schemes.
According to estimates made by Google, Penguin is about to affect 3.1 percent of search queries in English, around 3 percent of queries in languages similar to Chinese, Arabic and German and a much bigger percentage of them in highly spammed languages. On 25th of May 2012, Google has unveiled another update on Penguin called as Penguin 1.1. This said update was supposed to impact less than 1/10 of a percent of the English searches.
To penalize websites that make use of manipulative techniques in an effort to achieve higher ranking on search results is the guiding principle for the said update. Pre-Penguin websites are usually using negative link building techniques to get traffic as well as higher ranking. It’s meant that content was key and those that have excellent content will be recognized while those with spammy or little content would be penalized and receive no benefits or ranking as soon as the Penguin was introduced.
Allegedly, there are a handful of websites that have lost their search rankings on Google for using the specific keywords throughout the Penguin as well as Panda rollouts. Specifically, Google mentions that the doorway pages, which are built only to attract search engine traffic are contradicting webmaster guidelines.
January of the same year, the Page Layout Algorithm Update or otherwise known as Top Heavy Update was released, which is targeting websites that either have too little content or too many advertisements above the fold.
Penguin 3 was released on October 5, 2012 that affected .3 percent of queries. Penguin 4 or known as Penguin 2.0 was introduced to the public on 22nd of May, 2013 and affected 2.3 percent of queries while the Penguin 5 or Penguin 2.1 was presented on October 4, 2013 and affects approximately 1 percent of queries. According to rumors, Google is planning to release Penguin 3.0 on 18th of October 2014 which was then confirmed by Google’s Pierre Farr that the new update comes without signals added.
As of September 23, 2016, Google announced that Penguin is part of core algorithm. In this update, there’s going to be real-time update meaning, websites will be evaluated in real time.
So, if you are running a website, make sure that you follow Google’s guidelines to ensure high rankings.