Google Penguin 4.0 Update: What You Need to Know
First off, what is Google Penguin? Google Penguin is a codename used to describe an algorithm developed by Google to aptly punish websites that violate Google’s Webmaster Guidelines. By decreasing the search engine ranking of the websites that violate Google’s guidelines, Google Penguin effectively punishes the aforementioned violators. This is enforced when websites use black hat SEO techniques to violate Google’s Webmaster Guidelines, and these are manipulating deliberately the search engine indexes of their websites in order to make their search engine rankings go up. They are also called link schemes, as they work by manipulating the number of links pointing to a page, thus artificially increasing the rank of a webpage.
Google penguin, in more simpler terms, acts as a filter for sites that spam Google’s search engines. Although there exists a regular Google spamming system, Google Penguin is still needed to detect some spam techniques that the former isn’t able to detect. The Google Penguin filter runs periodically, and in the process catches sites that are routinely spammy, giving the sites a chance to improve their websites until the next time that Google penguin filter runs.
Google Penguin being around for 2 years since its initial release in 2012, periodically releases update, and there have been 7 updates all in all, although the latest one has been released after a 2 year wait. The latest Google Penguin is named Penguin 7, or otherwise known as Penguin 4.0, and was released recently, namely September 23, 2016, including major updates in its wake.
With the newest release, Google Penguin 4.0 is now made real time, and is a far significant improvement compared to its predecessors. Google Penguin, unlike its previous versions now run constantly, in comparison to previous counterparts running on a periodical basis. This means that Google penguin 4.0 will capture, free and recapture any site that violates Google’s spam algorithm. After Google Penguin 4.0 evaluates a site, the changes set in effect will now take effect visibly faster, and will subsequently take effect in a much shorter time than before. Websites that violate Google’s guidelines are punished by Google Penguin’s 4.0 updates as fast as it possibly can, and catching these websites that use spam link and black hat SEO methods are now faster, all the while keeping low quality websites search engine rankings low.
So in a way, Google Penguin’s latest update encourages you to improve your website constantly, and use fair and tested techniques so that you can rank your website well in its search engines. Moreover, you have to routinely check up your website’s content by auditing it constantly, and perform necessary and consistent cleanups on your website.